The Struggles ...
Wow, starting a business is HARD. You can't trust anyone and you have to make sure you protect yourself for literally everything with email trails !!
Creating eco conscious tshirts that are reasonably prices literally seems next to impossible at this point - not because the materials are more expensive but because literally no one seems to care as much as us about it !!
We chose our print studio because they are rated the most ethical print studio in Europe - using plant based dyes, organic cotton tshirts and no chemicals to wash their screens. But the number one reason that we chose them (as there is a studio in Leeds that does this too) was because they are the only studio in the UK to print and sew in organic cotton labels. This is exactly what we wanted and we've been marketing our product as 100% biodegradable for the last month. But the day we went to pick up our 80 tshirts they sent us an email saying that each one had polyester washing label, we had very clearly been misinformed. However, the only times they had told us about their cotton labels was at a conference in London and over the phone, so we had no evidence to prove we had been miss informed !! We are now stuck trying to get all 80 labels replaced so we can recycle them ourselves.
What shocks me most is that we can't find a single ethical clothing manufacturer that doesn't put polyester labels in their garments. This seems crazy when they so ensure that every other part of the tshirt is organic and environmentally neutral!
Another problem that we are having is that they have misprinted 20 of our tshirts. They are offering to incinerate them and reprint them for us but incinerating 20 tshirts goes against all our ethics. But then as an artist I'd really struggle selling my art work when it isn't as I designed it.. A MASSIVE DILEMMA! However, we have come up with a plan to offer them £100 to save them from the incinerator so we can sell them cheaply as misprints with no profit.
Conclusion - -
All of these things (mostly the ethical dilemmas that come with starting an ethical clothing company) have been a real struggle and taken a massive toll on my stress levels. There seems to be no escape, particularly from instagram captions and I'm really worried my Uni work is suffering. However, building a business and infrastructure around my work has been more rewarding than anything I have done before. Doing the art, branding, marketing, campaigning is so much more rewarding than just making the art itself. Building something that is bigger than me just sitting alone drawing in my room has been the best part. I've really enjoyed collaborating with a marketer, getting friends involved - in shoots, brand representation, graphic design students to help me out and give feed back - its been fun meeting so many new people and theres so much to come !!
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