Printed Creative Promotion (Studio Brief 2)

My promotional pack is targets advertising agencies and creative internships.

Business Cards:

Aims:
- For text and image to be incorporated into one another - So it becomes a designed object (not your average business card which has text on one side/ image on the other)
- Bright and bold to catch peoples attention amongst other cards
- To document my layout/ design/ illustration skills
- To documents the social political context that runs through my work (this is about fast fashion)
- For it to be layered - it is aesthetic but theres more to it if you look - I want them to know I'm an ideas person 
- I want to engage the viewer for as long as possible - to make them more likely to look up my website

Concerns:
- I'm not sure if the social political context is too specific for my personal branding? Will people think all my work is about fast fashion? Or is it clear that this is just a demonstration of the sort of work I make - Need to ask people!
- The shape and difficult bleed makes this card way too expensive to print professionally !! But I love it so I am going to try printing it cheaply as a rectangle and cutting the top myself..

Thoughts for future:
- I found some cheep business cards made of recycled cotton tshirts - could work well with fast fashion content. I think it is important that the production of a piece of art matches the values it exhibits.

Creative CV:

(see CV content on advertising agencies post)

Why have I designed it like this:

- I wanted it to match the branding of my business card/ promo pack.

- In this case I have erased the social context to keep it simple - there is already so much info on a CV it would have been distracting.

- I have visually put the focus on my details/ personal statement (by putting them on the dark pink areas) - these are the parts I want them to read the most.

Concerns:

- I am not totally sure what I am going to do with the education section - I would like to do something interesting with typography - maybe incorporate it into a game?? - Need to keep it simple!!

-  I need to be more succinct in skills/ put the key points in my statement - so they get what the need to know from a skim read - also works with layout.

Future Thoughts:

- The way I use layout and typography is going to be key to the visual success of this CV. These are skills I really need to work on as type becomes increasingly a part of my work as it moves into more of a design context. Valuable when hunting for agency work/ internships.

- I keep coming back to look at this CV from the presentation.. The way they have used type, layout and separated it with colour is really impressive.

*Now that I have printed it the pink and yellow isn't working at all - it needs to match the pink and green of the book cover - this will work better with type too!

Creative pack:

Why I've designed it like this:
- I wanted it to be 1 document so that the parts aren't separated (this is why I have incorporated my business card on the cover/ my CV folds out at the back)
- I have put everything in order of how much I want them to see it - details, work, CV
- 2 A4 pages, 1 A3 = cheap/ light to post
- slick, clear, concept driven, narrative, software skill set, exploratory, adaptable, coherent, opinionated