Initially we struggled to bring our ideas together as a group because the brief was so broad and we definitely could have done with meeting more to solidify our concept earlier on. However, researching into recycling rates and the value action gap really helped to cement our group focus. Generally, we did well with splitting up the presentation workload. Me and Laura wrote the presentation and script, Lauren created the slide aesthetic and Camilla the logo but I did struggle with having little control over the campaigns aesthetic. Overall, I think that we were successful in creating a strong, realistic campaign idea and it is definitely something that we are considering actually doing next year.
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